What is TRP, and how do channel owners make money?
TRP – Television Rating Point,
a method to evaluate programs based on the views. ...
It is a tool that indicates the popularity of a television program. ... A program with higher TRP indicates that the program is viewed by a large number of the viewer. Its data is very useful for the advertisers because they place their advertisements during the programs with higher TRPs.
For example, if the channel charges 80 K/ per minute for ads, and a 30-minute show has a break of 15 minutes then, it sums up to be 12 Lakhs. This money is shared by the producer and channels in any proportion they agreed on.
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